Dear Customer
We are always striving for improvement, or failing that, to spend less money. So, in order to make your nappies better, we have made them worse. We have made them smell really weird, so you will be constantly sniffing your baby's bum, wondering if she has done a poo. We have taken away the stuff that, you know, keeps them dry, at the back. This is to improve the fit. OK, they may leak everywhere, but at least your baby will be happy with the answer to "Does my bum look big in this?".
The new version of these nappies will be trialled in selected packs, which will be completely indistinguishable from the old ones when buying them. There will be a small card in the box asking for your opinion on these changes, which you won't read, but that's ok, because we don't really care about your opinion anyway. And, it goes without saying, we're still going to charge you a fortune.
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